Consumer Cellular
Role: Production Design
Date: Winter 2021
Type: Mobile network operator company
Location: Portland, OR, remote contract
Applications: Adobe InDesign, Adobe Ilustrator, Adobe Photoshop
Social and blog graphics
I created visual content for Consumer Cellular’s social media channels and blog, developing concepts based on lists and topics provided by the client. Once a concept was approved, I designed the graphics—primarily using stock assets—and adapted each piece for Instagram, Twitter, Facebook, and the Consumer Cellular blog.
Applications: Adobe Illustrator, Adobe Photoshop
Multiple ideas presented for each post.
Airdrop Family Photos Formatted for Twitter
Airdrop Family Photos Formatted for Facebook
Airdrop Family Photos Formatted for blog
For Air Drop Family Photos, I combined vector illustrations from two sources and customized them by recoloring select elements to align with Consumer Cellular’s brand colors.
Stock Asset
Stock Asset
Festive Phone Screen formatted for Twitter
Festive Phone Screen formatted for Facebook
Festive Phone Screen, combines three stock assets with Consumer Cellular’s Tuesday Tip layout.
Some projects, such as Air Drop Family Photos, were straightforward to conceptualize, with most of the work focused on creating the final graphic. Festive Phone Screen, by contrast, was simple to conceptualize and execute, but required significantly more time to source the right assets. To appeal to a broad customer base, the image needed to evoke the winter holiday season without referencing a specific holiday. Finding an image that met those criteria took several rounds of proposals before we landed on an option everyone liked.
Email Layout
I used assets, copy, and brand guidelines provided by Consumer Cellular to design and lay out email campaigns, ensuring they were polished, visually cohesive, and optimized for viewing on both desktop and mobile devices.
Applications: Adobe Photoshop, Adobe Illustrator
Landing pages
I created layouts for desktop and mobile landing pages using copy, assets, and brand guidelines provided by Consumer Cellular, ensuring a cohesive and responsive visual experience across devices.
Applications: Adobe Illustrator
